So what did I make of Lord Alan Sugars autobiography – What you see is what you get?
I enjoyed it. It was very detailed and genuinely written by him in his direct no nonsense style we are accustomed to in The Apprentice. I didn’t realise how much I didn’t know about him being an avid watcher of the Apprentice for quite a few years I had picked up about AMSTRAD and his electronics background but I had no idea in his involvement with Tottenham, his involvement with BSkyB and his involvement with Curry's.
He doesn’t hold back, friends, staff, family and celebrities all get a bashing. I was left thinking it would have been interesting to have read the headlines at the time and read the other guys (or girls) side of the story to get the overall picture of events, particularly in relation to the football and the several law suits (I am a lawyer after all) but he did seem to be fair in his criticism and reflection.
It was refreshing to read an autobiography – this was my first one in a long time and to read one where the author is obviously not out to make friends or money but to get his side of the story across and has a bit of a life story to tell – not some 18 year old who has shot to stardom overnight and has nothing to say other than he loves his mam and dad and wants a better life for them.
I was slightly disappointed about the fact The Apprentice was slightly glossed over. That’s not to say it wasn’t mentioned but in contrast to his earlier part of his life The Apprentice did seem to be rushed through. Perhaps that’s because this part of his life is already well documented as YouTube, Skyplus and the internet have risen in popularity or perhaps because there is another autobiography (two in fact, The Way I See it and Unscripted My 10 Years In Telly) that covers this part of his life in more detail but overall I would recommend it, even to those non Apprentice/football fans as an interesting read.
It's certainly not a light hearted read – it took me a while to plough through even with the pictures! But Sugar does a good job at keeping the technical level just right and the names of the massive amount of people he has met thought the years in check.
Don’t rush out and buy it but if you come across it don’t pass it by.
PS Sky if you are reading this, please will you sell Alan Sugar the rights to AMSTRAD back?
I enjoyed it. It was very detailed and genuinely written by him in his direct no nonsense style we are accustomed to in The Apprentice. I didn’t realise how much I didn’t know about him being an avid watcher of the Apprentice for quite a few years I had picked up about AMSTRAD and his electronics background but I had no idea in his involvement with Tottenham, his involvement with BSkyB and his involvement with Curry's.
He doesn’t hold back, friends, staff, family and celebrities all get a bashing. I was left thinking it would have been interesting to have read the headlines at the time and read the other guys (or girls) side of the story to get the overall picture of events, particularly in relation to the football and the several law suits (I am a lawyer after all) but he did seem to be fair in his criticism and reflection.
It was refreshing to read an autobiography – this was my first one in a long time and to read one where the author is obviously not out to make friends or money but to get his side of the story across and has a bit of a life story to tell – not some 18 year old who has shot to stardom overnight and has nothing to say other than he loves his mam and dad and wants a better life for them.
I was slightly disappointed about the fact The Apprentice was slightly glossed over. That’s not to say it wasn’t mentioned but in contrast to his earlier part of his life The Apprentice did seem to be rushed through. Perhaps that’s because this part of his life is already well documented as YouTube, Skyplus and the internet have risen in popularity or perhaps because there is another autobiography (two in fact, The Way I See it and Unscripted My 10 Years In Telly) that covers this part of his life in more detail but overall I would recommend it, even to those non Apprentice/football fans as an interesting read.
It's certainly not a light hearted read – it took me a while to plough through even with the pictures! But Sugar does a good job at keeping the technical level just right and the names of the massive amount of people he has met thought the years in check.
Don’t rush out and buy it but if you come across it don’t pass it by.
PS Sky if you are reading this, please will you sell Alan Sugar the rights to AMSTRAD back?
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